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December 2012 creative research: home for the holidays


December 7, 2012

Our passion for decorating our homes has grown over recent years, and holiday decorating is no exception. Despite ongoing economic uncertainty, nearly 80 percent of Americans ‘deck the halls’ each year with new flair, contributing to a seasonal decorations industry worth $16 billion annually. As children move away and families spread out across the globe, an even greater emphasis is placed on traditional holidays as times to connect with loved ones. Consumers are turning to home decorations to help celebrate these important holidays, embracing concepts such as tradition, connection, and togetherness.



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